Salesforce is built for the enterprise. Business. gives small and medium teams the CRM, pipeline, invoicing and AI they actually need — in one app, set up in a day, starting free.
Salesforce is a powerful, deep platform — and for large enterprises with admin teams and custom-development budgets, it earns its place. But most small and mid-sized businesses don't need that. They need their contacts, deals, invoices and day-to-day work in one place, without a six-week rollout or a consultant on retainer.
That's what Business. is: an all-in-one CRM and business operating system for SMBs. CRM and pipeline, marketing, finance and invoicing, operations, procurement and analytics — with an AI assistant called iris working across all of it. Flat pricing, no per-seat surprises, and you're running the same day.
| Business. | Salesforce | |
|---|---|---|
| Best for | Small & medium businesses | Mid-market to large enterprise |
| All-in-one (CRM + finance + ops + marketing) | Yes — one connected app | CRM core; more via add-ons & ecosystem |
| AI assistant | iris — included on paid plans | Einstein — typically higher tiers / add-on |
| Time to get running | Same day | Weeks; often needs a consultant |
| Pricing model | Flat plans from $0/mo | Per user, climbs with seats & add-ons |
| Admin required | No | Often a dedicated admin |
| Contract | Month-to-month | Commonly annual |
| Learning curve | Minimal | Steep |
CRM, invoicing, scheduling, marketing and inventory live together. A deal becomes an invoice without re-keying or wiring up integrations.
Flat plans starting at $0 — then $99, $199 and $399 a month. No per-seat math, no surprise add-on bills.
iris drafts follow-ups, raises invoices and tells you what needs attention — built in, not a separate product to license.
Yes. It's built for SMBs that want CRM, pipeline, invoicing, operations and marketing in one place without Salesforce's enterprise cost, long setup, or need for an admin. It starts free and is usable the same day.
Flat plans from $0/mo (then $99, $199, $399) instead of per-user pricing that climbs with every seat and add-on — and the iris AI is included rather than billed separately.
For large enterprises needing deep custom development, a big partner ecosystem, and dedicated admin teams. If that's overkill for you, Business. is the simpler middle ground.
Yes. Import your contacts and companies and your CRM, pipeline and calendar populate from day one. Most teams are up and running within a day.
Start free. Upgrade when it pays for itself. Or book a 15-minute demo and we'll walk you through Business. set up for a company like yours.